With all the money in the world what can't you buy? Choi Ha Neul (Baek Jin Hee) was forced to be married by her father because he had lost everything to Shin Dong Woo ( Park Seo Joon), a huge successor of owning the biggest hotels in south korea and some that he had overseas, he has a little brother named Shin Hyun Woo (Hong Bin from Vixx) who is only family. Shin Dong Woo will buy and do anything for his wife but she was never pleased to what he would do for her. Choi Ha Neul had to break up with her boyfriend who works as a reporter, Han Joon Won ( Lee Jong Suk ), Joon Won didn't understand why the huge successor wanted to marry Ha Neul, when there were a lot of pretty girls out there. Han Joon Won does everything he can to find the reason. With the help of his childhood friend Lee Soo Ri (IU). There will be secrets revealed and some stories that were never told.