Jongdae is the son of the village chief, and needs nothing but a humble island existence. When photographers and camera crews show up at their doorstep, wanting to feature their village in a popular travel magazine, he does everything he can to remove them from his home. He almost succeeds, if it were not for the magazine's powerful and charming editor, Kim Junmyeon. The village residents are moved by Junmyeon's sweet smile (and money), excluding Jongdae and several of his friends. He has only one thing in mind- DESTROY KIM JUNMYEON.