Kim Seokjin's favourite pastime activity (or so did he call that) was messing with the little humans' feelings. Not like it wasn't his full-time job but he didn't see it as a challenge. That so-called work for him was when he needed to convince a famous person − for instance, a politician − who also tried to manipulate others, so doing the same to someone who had already used the tricks of manipulation was both troublesome and time-consuming. He enjoyed every bit of it though.

So where was Pride actually? He was everywhere; in human form, in demon form, in the humans' dreams, in their head, with their reflection in the mirror... he was literally everywhere. Just like other Sins, he used teleportation to get to places but since it was limited, he made sure to have bases all around the world. He had one in Seoul, in Dubai, in Melbourne, in London, in Paris, in Los Angeles and in Egypt, too. They were all some sorts of luxurious places that someone as selfish as Pride himself would visit – casinos, 5 star hotels, banks, exhibition halls filled with paintings that each worth millions of dollars.

His bases weren’t necessarily a sign of arrogance or dignity; yet people turned those places into useless competitions and fierce battlefields. As self-confidence was within anyone, Pride only needed a triggering factor to start spreading through their veins like viruses. After that, there was no turning back.

Frankly, some people didn't have a lot to do with Pride. Of course, there were still such people around the world who were almost entirely selfless but it was rare. In this technologically-driven society where everyone wanted to compete in the worldwide race, he didn't really have a difficult job.

He was there when kids fought who's the smartest; when youngsters talked back to their relatives or to their superiors; he was there when high schoolers took the CSATs; he was there during any contests (especially beauty contests, it seemed that the competition was a matter of life and death for ladies) and he also assisted with break-ups. If love took an unfortunate (or a fortunate one for him) turn, Pride immediately crept its way into the lovers' hearts. There was a thin line between equality and superiority and most of the humans didn't notice when they reached the latter one.

Sometimes he had to be on the spot − either in human form or in demon form − to seduce the little humans, sometimes he didn't even have to be in their thoughts because people were naturally born to be selfish and prideful. As soon as they sinned, he felt as if there was some unseen force charging him up. He became powerful and his heart − that was actually not beating since the day he died − felt alive again. He felt invincible like he could take over the whole world.

This way, it came as no surprise that Sins were the second highest ranked demons in the underworld. There was just one above them − Lucifer. In the modern people's words, he was their boss. That didn't necessarily mean that he watched their every step because he liked to mind his own business, so until they didn't do anything unforgettable − in other words, anything good −, Lucifer didn't tease the Sins, neither did he reprimand them. He was there as an example, a role model and a living legend. Rumour has it that one of the previous Prides was the one who turned Lucifer into Satan and Pride himself