SM Entertainment‘s ‘S.M.ART Exhibition‘ took place from August 10th to the 19th at the Coex in Seoul, the exhibition brought in 15,000 international fans alone in a show of technological advancement and digital power. The exhibiton attracted much attention as the first of its kind to combine elements from both the entertainment and IT industry. SM Entertainment collaborated with a number of global companies to create new content specifically for the event.

The highlight of the exhibition was the Genie 3D and holographic booths where fans could dance along to holographic avatars of their favorite stars in SM.

Recently, the behind the scenes / making film video of the SM artists filming in front of a green screen was released. Check it out below!