EXO is the #1 valued singer in terms of brand value.

According to the Korea Institute of Corporate Reputation, EXO was at the top of the July data for all singers, followed by Red Velvet and TWICE. 86,156,392 pieces of data were examined from June 20th to July 21st. EXO had a total of 7,193,604, while Red Velvet had 6,735,1462 and TWICE had 5,091,622.

The rest of the singers ranked, in order, were A Pink, BTS, Black Pink, IU, MAMAMOO, NU'EST, Zico, Psy, DEAN, Heize, Seventeen, AOA, G-Friend, Taeyeon, Lovelyz, Kim Chung Ha, Hwang Chi Yeol, Highlight, BTOB, WINNER, VIXX, and INFINITE.