Many fans have noticed that SM Entertainment and its artists have been really pushing the 'fruit concept' recently.

Starting with NCT 127's "Cherry Bomb" where all the teaser images are very bright to the eyes and deals with the idea of a fruit, Red Velvet follows similar suit. Whilst the songs itself has not been released yet, their teaser images all direct to some sort of fruit that fits well with the summer season. Lastly, EXO's members posted few photos of fruits on their Instagram pages that hints at another fruit-centric comeback.

NCT 127

Red Velvet

EXO

Many fans have found this to be interesting but also funny which led to the following comments, "At least it's not vegetables", "During summer, fruits are the best", "SM tends to set the trends with concepts like these, to be honest", "There are too many repetitions with their concepts", "I love fruits and the concepts", and much more.

Are you a fan of the fruit concept?