Fans are going above and beyond for their favorite idols birthdays.

As Jessica will be celebrating her birthday on April 18, her Chinese fan club JungSooYeonBar paid big bucks to have a large video advertisement displayed in New York's Times Square. This is a great location to have an ad displayed as around 330,000 people pass through it on a daily basis. It's also just a few miles north of Jessica's flagship 'Blanc & Eclare' store in Soho.

The video clip plays footage from Jessica's "Wonderland" and "Fly" music videos along with scenes from her 'Blanc & Eclare' ads. It will play every 18 minutes on 11 LED displays from April 15 to 21.

Fans really are amazing!

Jessica video @ Time Square, New York
OMG is this how Chinese GS celebrate Jessica birthday?? 😱
Vid cre: badnair pic.twitter.com/OCnJ4QRBdr

— RI (@hyori_sunie) April 16, 2017