"You write such great, powerful songs.  Seven albums worth, all having gone platinum."  Kris leaned forward on his elbows, bringing himself closer to his star.  "One measly love song.  Is it so much to ask?"  "I will not have smushy love-sick rot on my album!" Teeth bared, the Korean was formiddable as he leaned across the desk, almost nose to nose with his manager.  "I won't sing it!"

Years of denial.   Scared to take a risk.   Terrified of rejection.