Media representation can make or break reputations. Media is all based on stereotypes. Now-a-days, it's target is females. This ulization of females is not only putting wrong message about females in young girls' minds but also make us look like we're here just for the show, toys, only to look at. Here is an example:

Description:

What is the context of the representation?

Magazines, TV ads.

Who is being represented?

A girl around eleven, twelve. Not teenager yet but not a child either.

How are they being represented?

A white off shoulder dress posing ‘ily’. She is holding a white teddy bear to represent innocence but the way she looks, the way she is portrayed, contradicts the presence of the teddy bear.

Is it fact or fiction?

It is fiction. Babies are not ‘y’. And the adolescent girl being represented isn’t either.

Is the representation based on reality or are stereotypes used?

Young girls being portrayed as y? And saying innocence is y? This is not a stereotype. This representation is not reality.  It is girls being ualized.

Does it feel like it’s real? Is it easy to believe this is how real people behave?

No. It’s not believable. No matter how good they portrayed the girl, it is still disgusting and very shocking the way they have decided to portray young women.

 Analysis:

The creators of this ad have decided to represent the girl as they did because not only is it suiting but also makes the target audience, young girls, connect with the ad and get persuaded to buy it.

The creators of this advert have put forth this shocking image to capture the audience’s attention. The target audience would be greatly impacted and would want to look like this girl, so they would be eager to buy it, just to look like the girl.  

This advert is oppositional as this is something that is infrequent, something that you don’t see every day in TV or in real life.

The audience will, obviously seeing how influential they are, try to act, try to be like the girl in the ad. Most of the target audience will believe it as reality as they know there are some girls who are ‘beautiful and y looking’  and they would try to impersonate that.

The advertisement is stressing the young girls to use the perfume and become ‘y’. This, in reality, shouldn’t happen. Girls should stay their age. They shouldn’t try to mature the young girls more than they already are. This would make the girls pressured to be like that ‘perfect and y’ girl in the ad.

Yes, the way certain groups are represented can very well change the way audiences think of them. The way young girls are represented in this advertisement, makes them look mature, too mature to be in this ad, to be doing this. This only makes audience think that they are old enough to be ‘y’. They are old enough to do anything. This can be very controversial. Because if those girls can be old enough to pose for a ‘y’ advert, then they are old enough to smoke, or even drink.

It does matter though, how increasingly, the reputation of young girls and females, in general, is being ualized. And not only is it effecting the male population, thinking that girls are only toys to be looked at or played with, but also females, young girls, whose minds are being influenced by this constantly rising reputation as being ‘y’.   

The words ‘Because innocence is ier than you think’ not only state what some people actually think about innocence but it also tell us how our reputations, as females and young girls, has tumbled down so low, that there are even ads about young adolescents being ‘y’.

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A/N:

Hope you liked it. It's just one of my another assignments. Yes, I tend to post them all here. Well not all but most. But yeah. Sorry if I bored you. But this is true...this is how females are being represented.