Sooyoung has been picked up as the new endorsement model for Double M.

The Girls’ Generation model will be promoting the accessory brand’s spring/summer line for 2013. The brand’s representative revealed that the reason Sooyoung was chosen as their “muse” was because the Double M item she was photographed with at Wonder Girls Sun‘s wedding completely sold out.

The ‘Louise’ line recently worn by Sooyoung at the airport (below) will be available at Double M stores across Korea on February 8th KST.