On October 27, SMTOWN's new Instagram account began a special Instagram launch event, asking fans to fill in the blank.

All fans have to do between October 27-30 is fill in the blank for "SM Makes (...)", take a photo of the word you come up with for the blank, and post it with "#SMmakesIT" and/or "#MAKEsIT". Of course, you also have to follow the new SMTOWN Instagram.

20 winners can receive randomly selected SM artists' 2018 season's greetings!

What do you think "SM Makes (...)"?