Guess who the new model is for 'Jill Stuart Accessory'... it's Key!

The SHINee member is the first muse of 2016, and this comes as little surprise considering he has been making waves as one of the best fashionistas amongst idols.

A rep from the brand stated, "SHINee's Key, who is chosen as a fashion icon, has promoted professionally in a variety of areas like music, broadcasts, and musicals, showing off an artistic aspect, which overlaps with the sensual and trendy style of the brand concept, so he was chosen as the model."

You go, Key!  You rock that handbag!