Q8: Did SM approve of Jessica’s business ventures?

D: They showed concern over the line’s offline store and the concept of its products. It could be that Jessica was using Girls’ Generation’s popularity to get fans to shop there.

However, [SM] had no justification to keep her from starting the business. Specifically, in the contract [that Jessica signed with SM,] there is no clause that forbids starting an individual business. Jessica had permission to pursue her personal dream.