Kim Jongin (Kai), the heir and the top model of ‘Be Natural’ beauty product. Who always proclaim that he is the most beautiful yet handsome human being, that in every mirror he passes by he never fails to take a look and praise himself. But it all change when he meets his new (slave) secretary Do Kyungsoo with an awe of perfection that he hates the most, beautiful doe eyes, squishy flush cheeks, heart shape plump red lips, innocent face with a fair porcelain skin.

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Mirror mirror on the wall. Who’s the fairest of them all?