Nichkun Horvejkul - one of the most powerful businessmen in South Korea. Owns one of the largest  Department store chain in the country extending to Southeast Asia, Buck's Department Stores. He is also the most sought after bachelor in the country. He has power, wealth and good looks to top it off. His parents died when he was only seven and he was raised by their Guardian Mr. Park their farher's trusted right hand man. 

Victoria Song -  born to middle class family and her parents past away when she was 18 due to a car accident making her an orphan. Works as a department store sales lady at  Buck 's Department store. She is smart, beautiful and y, but very simple. 

Tiffany Hwang- Nickun's girlfriend of 4 year's and soon to be fiancée who is an only child to wealthy family. She is beautiful, sophisticated and y.

Krystal Horvejkul- sister of Nichkun who is spoiled and often gets what she wants. When their parents past away when she was only a baby Nichkun who is 7 years older than her became the father and mother to her at an early age. 

Mr Park - Nichkun's mentor and stands as his most trusted right hand man since he lost his parents. He is like a father to Nichkun And Krystal. He taught Nichkun  everything he knows about running an empire. Now that Nichkun is 27 years old he let's him decide almost everything in the company and Nichkun never let's him down for he excels at everything he does making  Buck's department stores one of the most popular upscale department store in  South Korea.

Sulli Choi- Victoria's  bestfriend who is her Manager at Buck's department store in their biggest  branch in Seoul. They both renting an apartment near their job and have been bestfriends since elementary.. Sulli' s parents lives in Busan where she and Victoria grew up. She has a boyfriend Choi Minho who is a rich businessman and has friendly ties with the Horvejkul's.