Pyo Jihoon is the magnae of the rookie korean band Block B. He's passionate about his job, being a rapper, which has been his dream for long.

After entering Brand New Stardom he has managed to be in contact with more idols, though is objetive is to be the best rapper ever,  and is proud of calling them his hyungs. He has a special admiration for one of his hyungs, Kwon Jiyoung (aka G-Dragon), with whom he eagerly wants to do some kind of collaboration. He has yet to meet Kwon Jiyoung and Big Bang, but when he does, Pyo will realise that his feelings for his hyung may be more than simple admiration.