Park Jinyoung, well known in Korea as the heir-turned actor. Famous throughout the country, he's off to a good start in life with both a good career and pounds of money at his disposal. Friends with only his bodyguard, Mark Tuan, Jinyoung doesn't involve himself with too many celebrities, despite the eccentric Thai fashion designer who goes by BamBam. Then he happens to meet some people who plunge him into the wilder side of celebrity life, gossip and relationships.