NH Media is pioneering a new concept by bringing U-Kiss to America. In the US they have a sister company, FUSION, that they team up with in order to successfully bring their K-Pop artists to the US. This sister company, established in 2004, has reintroduced boy and girl bands to the US. So far they have four highly successful boy bands and three highly successful girl bands as well as a handful of solo artists.  After NH Media enlists the aid of FUSION Entertainment, an an