IT WAS A "FALSE ALARM".

"It seems that a screenshot floating around contained misinformation. UMG IS NOT BLOCKING KPOP VIDEOS. The deal that they signed with Cube was to redirect traffic to the vevo sites in order for UMG to get money foreach view. Please reblog this as much as the original post so we can spread the news before too many complaint emails can be sent."

AND

“We have been informed that the CUBE videos have been blocked mistakenly as a result of Universal Music Group’s automatic detection system. They are currently working on resolving the issue and apologise for any inconvenience caused! …”

tee-eff????? i see this now?????
HASHTAG I'M EMBARRASSED