Yoon Baek Hee is the daughter of one of the world's richest businessmen and has throughout her youth made herself familiar with luxury and wealth. Treated like a princess, she has become an arrogant, conceited and rude young woman who only cares about one person - herself. Born and raised in the U.S, Baek Hee has never really learned much about the Korean customs of respect for family and friends, and her parents' expectations