Previously, fans noted that the Philippines' DEPARTMENT OF HEALTH (DOH)plagiarized f(x)'s "Rum Pum Pum Pum" for a public SERVICE CAMPAIGN, which garnered widespread attention and criticism.  Regarding this, SM Entertainment has now stepped up to reveal that the agency had already began taking steps against the DOH for this act of plagiarism.

A rep revealed to No Cut News and My Daily on December 8, "By no means have we PERMITTED the use of the music, 'Rum Pum Pum Pum.'  The original publisher of 'Rum Pum Pum Pum' CONFIRMED that the music used by the Philippines' public service campaign in question is INDEED plagiarism, so we already started taking action."

Not only are netizens alarmed at the plagiarism but they are also asserting that some of the dialogue used in the campaign to address teenage pregnancy was inappropriate, adding to the controversy.