"With EXO in the lead, we will focus on bringing a K-POP breeze into the Chinese market" SM representative, Kim Young Min reveals his business plans for SM Entertainment in 2014.


It has been expected that this year, the sales for concerts and events by SM artists would rise approximately 50%.

"This year, we are expecting to have approximately 50% rise in the sales of concerts and events in the Chinese market. With EXO on the lead, we are planning on increasing concert and event activities for artists such as f(x), BoA, and KANGTA.

We are planning to change the pin point of our activities to China from Japan this year," SM entertainment representative Kim Young Min revealed his plans and thoughts on what has been expected to happen in 2014 at a recent interview (27th) with Korean Economical Newspaper at the SM building.

With EXO's first full album selling over one million copies in Korea, they have sensed a green light on their promotion as a company. "Since a single printed album made over a million sales, we are now in the position of being able to maintain the Hallyu wave throughout the market. If we are able to achieve a high result within the industry of our own country (Korea), we believe that we will also be able to get a good result in other countries as well.

This means that we will have an album that would reach a million sales again, in the near future. In EXO's case, 400,000 copies out of a million that were sold were the Chinese version. We were able to ensure EXO's popularity in China."

According to his research, out of about 30 million K-POP fans on Chinese SNS and portal sites, the majority are EXO fans. He says that their popularity is not only due to their performance and talents, but also the fact that there are four Chinese members, which gives an extra reason for them to support the group.

"Up until now, the Chinese market has been criticized to not have as much money. However, the situation has now changed. The amount of money used for CF, movies, and dramas have increased up to three or two times as much as in Korea.

The nation is still continuously developing rapidly. Since we believe that China is the country that is developing the most in terms of economical growth, we plan to concentrate our promotion in China. Of course, we will be continuously promoting in places such as Europe, the U.S, and South East Asian markets, using our own strategies."

"The Japanese album market has been diminishing along with other countries. The popularity of K-POP has been decreasing. However, SM artists such as TVXQ's performances has been improving. Differing from the sales that mostly relied on records and CDs, the sales made from concerts and events has been increasing rapidly. TVXQ's tour, which collected about 850K people is something which could not be easily accomplished even by many of the Japanese top stars."

 

Translation by: http://www.twitlonger.com/show/n_1s091an

Me: Yayyyyyy! At least SM confirmed that EXO will be doing more activities in China. I want EXO to do CFs and sing OSTS and all that good stuff. They really need to push it in China for 2014. I also wanna see f(x) do China promotions since they have Victoria and Amber. SM, please keep your promises and don't be like Liar Mcpants YG.