EXO is the #1 valued boy group in terms of brand value.

According to the Korea Institute of Corporate Reputation, EXO was at the top of the August data for boy groups, followed by BTS and NU'EST. 106,096,019 pieces of data were examined from July 11th to August 12th. EXO had a total of 17,189,876, while BTS had 12,738,960 and NU'EST had 9,879,276.

The rest of the boys ranked, in order, were Seventeen, Big Bang, Shinhwa, BTOB, VIXX, WINNER, NCT, Highlight, INFINITE, B1A4, Sechskies, B2ST (listed separately from Highlight), ASTRO, SHINee, Super Junior, MONSTA X, GOT7, 2PM, Block B, JYJ, Snuper, F.T. Island, Vromance, Golden Child, HALO, TVXQ, and Voisper.

Congratulations to EXO.