CX is also known as the customer experience (also known as CX), is the interaction and experiences that your customers experience throughout their entire customer journey. This includes the first contact, all the way to becoming a loyal, happy customer. CX is an integral component of Customer Relationship Management (CRM) and the reason why it's crucial is that a client who has a positive experience with a company will be more likely to turn into a repeat and loyal customer.  https://aisera.com/