Influence
5 Pieces' INFO CORNER
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2.1 Subunits
In January and February 2010, SM Entertainment formed a subunit of 5 Pieces named 5 Pieces’ Trio, which was composed of three members; Maria, Carolina and Julia. They released a single called [Passion] in January and promoted throughout to February.
2.2 Endorsements
During the group’s early career in Korea, 5 Pieces were not signed for any endorsers at all and mostly because they were foreigners. It wasn’t until in 2011 the group signed their very first official endorsement contract with VISIT KOREA. 5 Pieces was their front figure until 2014. Through VISIT KOREA they did commercials, events and photo shoots, and the amount of people visiting Korea through VISIT KOREA rose with 61% (that is impressive). Their next big endorsement was in 2012 when they joined IT MATTERS Charity Project, which took care of the heart and soul of South Korea’s citizens. 5 Pieces was a great face being part of the charity project along with other idols in Korea and it showed how down-to-earth the girl-group is.
After that the group has endorsed clothing brands, food industries, events, electronics and cosmetics for countries all around Asia as well as in Europe and America.
In 2014, 5 Pieces scored 16 endorsements in total and they stood out the most for their variety of topics. They endorsed a Women’s Rights Campaign, had their own shoe line, food, nails, electronics, bikes and makeup, 5 Pieces also made their way to America for a Young Children Charity project. Their warm hearts and variety of concepts have given them a lot of chances, and while they are among the 10 most expensive celebrities in Korea, they are the most popular endorser.
2.3 Influence
Over the years 5 Pieces has been donating and joining charities, most of the time they have done it without being noticed but lately their presence is too big to not take notice of. For their Ja
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