as seen below, aesthetic fashion is simplicity. a variety of differences that all look similar in some way. if these looks were all paraded down a runway, you would instinctively feel that they all belong to one collection. 

the word aesthetic can mean a lot of different things  for different people. it doesn't have to simply contain clothing, it can evolve to the way your face looks in a picture, how you take the picture, etc. 

in a way, it is similar to ulzzang, but not very much at all.

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