ＥＯＬＪＪＡＮＧ (Korean: 얼짱), 

also spelled as Ulzzang or Uljjang (Korean pronunciation: [ʌl.tɕ͈äŋ]), is a popular South Korean term literally meaning "best face" or "good-looking". Originally used as a slang term, this word in the English lexicon has evolved into describing a person that follows specific style of fashion. A person desiringeoljjang status would gain popularity on the internet through entering contests where their photos are judged and chosen by voters, though many became well-known eoljjangs from having popular Cyworld accounts or have gained popularity in school for being attractive.

Many eoljjangs model for popular Korean fashion websites, and some have entered the Korean entertainment business and have since risen to stardom.

Although the word originated in South Korea, followers of such trends could be seen inChina and Japan, but can also be found in Taiwan, the United States, Canada, Indonesia, Europe, and Malaysia .

ＦＡＳＨ ＩＯＮ (Korean: 유행 ),

 is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, or furniture. "Fashion" refers to a distinctive; however, often-habitual trend in a look and dress up of a person, as well as to prevailing styles in behavior. "Fashion" usually is the newest creations made by designers and are bought by only a few number of people; however, often those "fashions" are translated into more established trends. ^[1] The more technical term, "costume," has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it. For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume, and fabrics. The remainder of this article deals with clothing fashions in the Western world.^[2]