Jung-Hwa is a spoiled child know  that one day he must have work and friends and a private life , But now he is protected in a cage  made by his grandmother (the owner of the largest marketing companies in Korea)
she let him stay in paris Since he is a little boy and give him a castle , A cultured servant takes care of him and a Gold Credit Card for vip ( endless ) 
But because he has nothing to do he has become king of shopping ; he spend money without thinking :
1/watching television and buy everything 
2/surfing the net and buy everything 
3/go out and buy everything 
      But why he lives a miserable life despite his wealth ??