Lee Yeseul, a strong and independent lady who has returned from her studies in U.S, ready to assist her brother in their family business - Hyewi Group. Hyewi Group owns a line of hotels globally and their father is being branded as the world's 5th richest business man in the Forbes Magazine. However, the only flaw about the heiress is that people brand her as the 'ice princess'. She lives by the motto: Love Is For The Weak. Is love really not for her?