Jiwon, a 3rd generation chaebol hides her identity from others to start her own fashion label without the help of her family's influence. She meets Haneul, who was also a 3rd generation chaebol but had lost all he had because of his uncle's greed and ambition.  Jiwon's father took over the company and longed to return it to Haneul as he had promised Haneul's father but could not find him because of their circumstances. Meanwhile, Haneul is recruited to join Jiwon's company.