The real messages behind RED VELVET's controversial MV "HAPPINESS"

 
1. The newspapers about Hiroshima, the scenes of 911, and the London Bus Crash were some of the demolitions and disasters that have happened in the past. In the lyrics, it tells us that demolitions in the world should stop and says they hope this kind of world wouldn't happen.

2. In 1:04 to 1:20 They use a lot of "Decalcomania Effect". The Decalcomania Effect is commonly used to express "surpassing the real world and having an IMAGINATIVE and IDEAL world" This signifies how they want to stop all the destruction.

3. In 1:21 to 1:27, They also use "Collage Theorem" which is a really famous art used by Picasso. This theorem shows "REPETITION" and describes to people how these things repeat but that they want to stop it.

4. There is a parrot in the opening part of the MV. Parrot was used for communicative messages in 100AD in Egypt, and it is a meaning of "Communication".

5. The parrot's feather has a meaning of "Cure". This MV talks a lot about helping and aiding people to happiness and "Cure" does have a lot of effect in that.

6. In 0:42 of the MV, Joy opens a door and there is a deer in the background with really long antlers. Deer antlers have been believed in Ancient China and Korea to be used as a material that connects the Living and the Dead, and Sky and Earth. It shows that they want to open a new door and orient a foreshadow of the past.

7. In 1:44 of the MV, Joy is biking and in the background, the members are dancing. But if you look at the Actual Background, there are paintings of Phoenixes, and Swans. Phoenixes have a meaning of "Life" and "Renewal". Swans have a meaning of "Love" and "Dreams"They want to show these destructions should never happen again.

8. Also, the members of Red Velvet wears 5 outfits. All of the 5 outfits consist of a Tennis Skirt, which is commonly used for Cheerleading. It shows that they want to cheer, have joy, and be happy.

9. The members of Red Velvet have these names: Irene, Joy, and Wendy. Joy, as you can clearly see, has a meaning of being "Happy" and being "Joyful", Wendy has a meaning of "Family", and Irene has a meaning of "Peace"
 
 
Credit to: Paul Oh (YT user)
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vanhamdo #1
I don't like Red Velvet, tbh. It's just my feeling. And their MV, too. Showing Hiroshima, 9/11, London Bus Crash will only bring pain and those nightmare-memories back to the people who suffered through it. Especially when Kpop is really famous now, people all over the world will watch it :( And I read something about Irene's words, I think it's a little bit arrogant. That's my opinion.
BOICE-EXOTIC #2
I'm sorry if I'm acting hateful towards "Red Velvet", but I seriously think SM could do better, I mean... F(x) is going through such a tough time and they are doing nothing but being all CUTESY with their concept, and I KNOW it's not their fault, because WE ALL know how controlling SM can be, BUT with all the Sulli scandals and even EXO's scandals, it's a bit OVERDUE. Plus people are trying to show some cheer for them while the should be concentrating on other things. I wish they could have just waited until 2015 in order to debut... and to all those saying how beautiful Seulgi is... she's just OK, I personally think Joy is prettier, though the surgery is a bit obvious, since... WELL! Since when do koreans are born with DOUBLE-EYELIDS?! i can't believe this is really happening...
UNKNOWNKiky #3
I like them and I feel pity for them to have many people turn their back on them.. Maybe even they will lose chance to have promotion in Japan and America. It , when all they do is obeying their director and manager who creates this controversial MV and they must take all the blame. I mean, if only the MV is not like that, I think Red Velvet will gain some support... such a bad time to debut, I must say.
Dark50 #4
Yeah but they totally . Except their hairs which are copied of krystal's hair in nu abo
kittykat40765 #5
If the first one is so, why not include their own tragedy? They have the Korean War and the Sewol Ferry sinking, I believe as a whole Asia has the highest suicide rates in the world. During 2005-2006 and even earlier than that South Korea alone was third highest in the world. Why couldn't they have sung about their problems?

Also if this were true, why would they be editing the video? They themselves said that it got past their eyes and video editor who did it said, "I just wanted to make a collage, I didn't understand what they meant." Perhaps your explanation was their original intention but seeing as how it caused a negative impact instead of positive they are turning tail and making up excuses.
byacell #6
whoaaaa~ I notice all of that just now. well done!
the meaning is really deep :o
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