Gotta Be You MV Color Symbolism

Okay so I know the overall reaction to the Gotta Be You music video was extremely negative, and this hurts me a lot. I see a lot of potential in the frames of this music video, but there are so many comments about how badly produced it was and how pointless it was and how Come Back Home and Missing You were better, and all of these comments are just burying my attempts to bring attention to the good parts of the music video.

I'm quite busy, seeing as it's the middle of the week, but I will be writing a full-on analysis of the video over the weekend. But for now, I wrote a short analysis of the color contrast in the video. PLEASE READ IT! The negativity of the fandom right now makes me surprisingly agitated.

This is also posted on my Twitter at @2NE1BLAQjack, as a TwitLonger. Click here for the link to it.

 

GOTTA BE YOU MV COLOR SYMBOLISM

This will most likely be part of a much longer TwitLonger analysis later this week, but I'm too busy to fully analyze and I have to get this out now before I explode.

A lot of people think the Gotta Be You MV was basically crap and I would like to prove them wrong. Of course I'll do that in more detail probably this weekend.

But FIRSTLY. Let us address the most glaring evidence of hard work and symbolism in this music video. The COLOR CONTRAST.

I'm sure every viewer has noticed that there is a stark color contrast like nothing anyone has ever seen before, in which the MV flashes quickly between black and white frames and popping, neon colored frames.

As I hope you know, Gotta Be You as a song speaks of how the girl longs for this one man, even if he hurts her and does bad things and is overall just a bad person. It has to be him, no matter what. We can translate that to this MV, in which the girls live in a vibrant, living world of bright color and excitement. However, they long for the one man living in a dull, boring, dead world of black and white.

Even if it isn't good for them, and even if it isn't better for them looking at the world they are currently living in, they still yearn to be with this man.

The girls are surrounded by color but yearn to be in black and white. They have happiness right in front of them but they are blindly yearning to be in a dark place where they will only be hurt again.

Of course, we see at the end that CL (as the leader, representing all four girls) has returned to her man in black and white. In the end, the girls gave up the vibrant, amazing world they were in to be with this guy that will hurt them again.

It's honestly quite pathetic and helpless and sad for the girls to be so in love with this horrible man, so in love that they would give up such things to be with him in a dark world. But that's really what the song is about as well. So it fits. And it makes sense. This MV is more than crap, guys.

There's more coming this weekend, trust me.

PLEASE SPREAD THIS, I DON'T LIKE SEEING ALL THE NEGATIVE COMMENTS ABOUT AN MV THAT I THINK DESERVES MORE. THANK YOU!

 

 

Comments

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jweynBB21
#1
Very well said! ^^
OhItsYing
#2
I second the comment below.
I mean it's a nice mv but I didn't even know what it meant until I read this, I think they should make the meanings more obvious or easier to interpret
kyaccha
#3
I get where you're coming from, and I think the intent was there with this mv really but it was just poorly executed IMO. When they've had so much more eefective MVs that make better use of that kind of symbolism, this one could stand to be improved.