'banila co.' announced on September 28 that they have chosen as their new brand icon Girls' Generation's Taeyeon!  She represents the image of 'Seoul Goddess,' and the brand believed that she could do a good job showing new beauty trends to women in Seoul, especially as she is very popular with for her various charms.

'banila co.' stated, "We have high expectations that Taeyeon and 'banila co.'s meeting will result in the effective promotion of new K-beauty [trends] to the whole word."

Check out the lovely Taeyeon below!

https://www.instagram.com/p/BK4eZR7hEUr/