Extroverted CEO; and heir of JK Holdings INC.; Jung Yunho lives an opulent life, as one of the most admired members of Seoul’s business elite. Respected around the world, he is known for his tenacity in business, his talent for turning a phrase, his charming and charismatic good looks, and his ability to get things done no matter the cost.

Surrounded on all sides by admirers who practically fawn at the sight of him, or the mere mention of his name, he has had his share of romantic relationships but none of them lasted for far too long. Burned by those who would take advantage of his loving and trusting heart for the advantages of social status and wealth, he slowly began to turn from an extrovert in all things to a recluse in love. Sensing his best friend’s descent into the abyss of self-inflicted single life, Shim Changmin suggests that Yunho check out an open mixer for singles at a local bar downtown. Hesitant at first, fearing that he will be recognized the moment he walks in, Yunho declines the offer but after some gentle reassurances from his most loyal friend, he decides to check it out –never realizing that it would be the best decision he’s ever made in his whole life.