Ikuto Mazushima's your typical popular and amazingly friendly student in TTJ High School. He's loved by almost everyone in his town, you can even include the neighborhood pets. The question is, does he love everyone that he appears to show love for? Everyone in TTJ High School is a fashion addict. All the boys may not be able to show much, but they try to show off their hair, change small things about their uniforms or try to wear shoes that will impress the other male students and most definitely the females. The girls are even worse than the guys. They try to show off as much as they can. From purses, clothes, shoes, makeup to hairstyles. Almost every girl in TTJ has dyed hair, even the girls that appear to have dark hair also include some tricky shades of dyed colors. TTJ is a school full of ego maniacs and Ikuto interestingly happens to be one of them. 

One afternoon Ikuto runs out of his high school as fast as he can just to avoid his classmates from asking him to join them somewhere. Looking back as he finally runs out the building, he bumps into the school principal, Ms. Z. As crazy as everyone in the school is, she is probably the most normal person in the building. Ikuto appologizes quickly and bows down. He notices another girl's shoes next to Ms. Z. There is a girl wearing a sweatshirt and jeans, a very normal looking girl. A little too normal for his taste. Her hair was long, and pure black. She had bangs and seemed to have no makeup on. Ikuto appologizes to the average-looking female as well. However, instead of responding formally, she ignores him and continues walking to the building with Ms. Z. 

Little did Ikuto know that this girl was the one who could change his popularity forever.