Byun Baekhyun is a self-made entertainment mogul, and a self-proclaimed pusher of culture. He has used manipulation, psychology, and any means necessary to drive his show as fast and as successful as he has. However, after a few blows to his reputation and budget- and not to mention a self-serving journalist breathing down his neck- he has no choice but to take hopeful and naive Park Chanyeol under his wing to save the show.