He's a casanova, A smooth-talking charmer who has mastered the art of finding, meeting, attracting and seducing beautiful women into the bedroom. One he accomplishes his goal, he leaves the woman in fear of having a relationship and proceeds to find his next conquest.

https://www.urbandictionary.com/define.php?term=casanova

He won't let himself falling in love.

He won't let his victim falling in love with him.

He just play with them.

But, his heart, mind and eyes tell the opposites when he met her, The Greatest Beauty.