Did the meaning of :( change? I´m so confused.

Can someone explain something to me that I´ve noticed - I see more and more use :( when what they write is something good? especially in shipping vids, where it might say they´re so cute :( or look at the way Taehyun looks at Jungkook :( But why use the sad smiley? Did it´s meaning change? These are good things unless you´re one of the people under the illusion that 'oppa is mine', but I assume shipping vid creators are not among those... Please enlighten me, it makes me so confused!
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