Why is being white so desirable to people around the world?

For a long time, I've seen people go through extreme measures to look like a white person. I've seen dyed blonde hair and blue coloured contact lenses being used on a daily basis. I understand it's a choice to how you look, but I'm talking about the people completely abandoning their nationality and pretending to be something they are not. Yes, it's their choice but I just find it frustrating. Why can't people embrace their nationality? But my main question is, why is being white so desirable to people around the world? Is it because they are assumingly more beautiful? I have no idea. Please, do not bash or judge in the comments 3
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