SM Entertainment has revealed their new CI (corporate identity).

The new CI symbolizes starting with a flexible identity that continuously changes, showing that SM will openly change toward their future. The colors are 'SM Pink', 'SM White', 'SM Blue', and 'SM Gray'. The pink symbolizes a sophisticated, fresh image, the white symbolizes a modern mood, the blue symbolizes innovation, and gray symbolizes neutrality.

The visual identity starts from 'light', which symbolizes their celebrities and contents, and goes to the 'line' that changes into a 'circle'.

You can check out their introduction below.