I lose subscribers when I update?

So after a long hiatus I finally updated my story, Burning In Our Veins and I noticed a trend. Every time I update that story I lose a few subscribers before gaining some. It has been like this since day one. Does anyone else have this?

 

And does any of you have an idea why it happens?

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MrsJinki_SHINee
#1
Yeah I lose subscribers when I update and I haven't updated in a while. I'm kind of to the point where I don't want to write anymore because it doesn't seem like I have many readers anyways
almightyYimmie
#2
I had that problem before because my story had a love triangle and when one chapter contained more of one pairing, the people who shipped the other pairing unsubbed hahaha
But I doubt that this issue applies to your story xP
YehetXD
#3
some people notice they lost interest, then there come more who think the opposite, that's the way it goes when you're an author, I guess :D It happens all the time :D
CherryLovesRainbows
#4
I think I had that too for a bit but I have no idea why .-.
BlackRosesTears
#5
I think it is because they just don't think it is interesting anymore, they lost interest in the pairing something like that maybe?