SM Entertainment is getting worried for EXO who had been losing popularity due to various reasons:

1.  Rookie groups sprouting out of nowhere

2.  Senior groups working equally hard and looking equally good

3.  Sasaeng fans (overly-obsessive humans)

4.  Members being labelled as 'awkward', 'gay', 'animalistic' (it's actually just Luhan because he loves introducing himself as EXO's deer and we will not drag in Lay because unicorns are NOT real animals; it up Yixing)

So, the agency decided to implement a new advertising method for the group.

|| EXO'S GAYTIME MAGAZINE ||

EXO's very own members will be personally writing their very own weekly magazine!

Will the magazine reveal all the gay happenings in the off-stage life of the members and help their popularity level to soar to the high heavens, or just ruin their careers completely with a whole lot of controversy and hate?

Roles:

Editor-In-Chief = Kim Joonmyeon; Suho (Leader of EXO-K)

Assistant Editor(s) = Oh Sehun (Maknae), Kim Minseok; Xiumin (Baozi)

Translator(s)* = Zhang Yixing; Lay (EXO's Unicorn), Huang Zitao; Tao (when he isn't practicing Wushu or being a teenage girl)

*exclusively to the Chinese language only [no, we aren't being racist, it's just because EXO is limited to Korean and Chinese, with a dash of Japanese (Suho's "Konnichiwa, I am EXO-K's leader, Suho desu) and a bit of English (Kris's "Please support EXO, I love you, I love you and please support EXO, I love you and Thank you, I'm Kris, Picasso and please support EXO)] 

Advertisment Manager(s) = Lu Han (EXO's Deer), Kim Jongin; Kai (EXO's bomb-- y Dancer)

Finance Executive(s)* = Do Kyungsoo; D.O (EXO's y Mama Chef)

*though it was arranged to have more than one person for this role, D.O does not allow anyone (even Kai) interfering with his business or his kitchen, that's why he had ruthlessly kicked Chen, the other potential candidate for this role out

Design Editor(s) (Infocomm) = Byun Baekhyun (EXO's Eyeliner Queen), Park Chanyeol (EXO's Tall Happy Virus)

Design Editor; ART DIRECTOR (Graphics and Drawings) = Li Jiaheng; Wu Yifan; Kris (EXO's self-acclaimed Picasso)

Paparazzi; Photographer* = Kim Jongdae; Chen (EXO's Troll)

*a special role created only for Chen at the last minute after he got kicked out from his original role by D.O